Mercedes-Benz Stadium Aims to Make Guests and Staff Feel Like They Are Walking into a Friend’s House with Fan-friendly Security Screening

When Mercedes-Benz Stadium in Atlanta, Georgia opened in 2017, fan experience was at the very center of its design. Since then, the stadium is known for its state-of-the-art look, with the world’s largest scoreboard, over 4,000 miles of fiber optics connections, and more. “Our objective is to make attending events at Mercedes-Benz Stadium feel like you’re walking into a friend’s house—to a place you belong or even own,” notes Karl Pierburg, Chief Technology Officer at AMB Sports and Entertainment, the parent company of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. In 2019, the security team embarked on an initiative to enhance the Mercedes-Benz Stadium guest experience further by transforming arrival and entry and landed on Evolv Technology. Through implementing Evolv Express, Mercedes-Benz Stadium was able to achieve the following and more:

• Helped to improve fan satisfaction ratings by 3x, with 90%+ of fans expressing approval
• Went from an average of 40% of people being flagged for secondary bags checks to 6% to 12% with Express.
• Helped to improve security staff experience, morale, and retention.