DICK’S Sporting Goods Park Aims to Provide Efficient Security Screening with Evolv Technology
DICK’S Sporting Goods Park opened in 2007, providing a new, state-of-the-art home for the MLS’s Colorado Rapids and a great venue for other Denver events such as concerts. For several years, DICK’S Sporting Goods Park relied on manual guest screening at the park entry. . In early 2023 the Events team at DICK’S Sporting Goods Park and the Safety and Security team at Kroenke Sports and Entertainment, the Park’s parent company, embarked on a search to upgrade the technology underlying their security ingress. Their mission was aimed at helping to improve the experience of fans and guests while maintaining a high level of security.
They chose Evolv to help them meet their goals.
“With manual screening, the technology did not aid our staff in doing their jobs at all,” McKenna explains. “With Evolv, the red box on the Evolv tablet tells them exactly where the potential threat is located on the person’s body or bag. It creates an efficient process. Evolv supports them in doing their job. And when secondary screening is needed, the check for weapons is unintrusive; the interactions between security staff and our guests are much improved.”
By enabling the Evolv Express®, the Colorado Rapids were able to achieve the following:
- Screened over 1,000 guests at one entrance in a 15-minute timeframe.
- Reallocated between 8 and 10 security staff per entrance to other areas of the park.
- Helped to increase concession and merchandise sales.
