Designing the Modern Ballpark Entry Experience
With Evolv Express® deployed at big league ballparks around the country ahead of opening day, we know a thing or two about providing efficient and convenient ingress screening for pro baseball games. In this blog, we’re sharing three considerations for ballpark operators in the majors and beyond when thinking about their desired guest arrival experience.
Considerations for Ballpark Operators:
- Handling ingress spikes. Many ballparks have a clear “front door” where fans – and, indeed, operators – want guests to enter … think of the Jackie Robinson Rotunda at Citi Field, as just one example, which is part entrance and part museum. In these situations, the main gates will typically experience a large percentage of total entrances. If security screening can’t handle the peak guest spikes, lines can form. There may be other entrances without a line, but they’re not where fans want to be, leaving an unattractive choice between a wait or an unwanted experience.
- Properly serving families. Pro baseball is the best value in big time sports, with the average cost well below the other leagues according to many studies, making a game an attractive family activity. Families can especially benefit from a quick and convenient entrance to the ballpark, where they can ideally proceed without stopping and without separating.
- Supporting the concession stands. Baseball does not generally have a tradition of tailgating, and many (but, admittedly, not all) ballparks are destinations without extensive food and beverage offerings nearby. This means that many fans arrive ready to eat and drink – and spend! – inside the gates. But they need time to do so before the first pitch, so entry lines can directly undercut food & beverage and merch sales.
Incoporating Technology
These factors point to the wisdom of a solution like Evolv Express. With a screening capacity of up to 4,000 people per hour for a dual-lane system, spikes can be handled. Thanks to advanced security technology, most guests can be screened efficiently.
If some or all of these considerations strike a chord, our team of sports experts is ready to provide guidance on how Evolv can help upgrade your ballpark’s entry experience.
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